We have Smartphones at all price range. Form mere 1000 rupees to almost 70 k. The more expensive the phones, The more it Performs.Thats how we evaluate them.Right? When some one say that they have bought a 50 k Phone, without any doubts you will think that it is feature rich and the best one. But does Price matter? What about Flagship phones from Lenovo, Xiaomi,One Plus and Asus selling phones of the same specifications at 20-25 k? How are they able to sell them at much lower prices than that of leading and bigger corporate giants like Samsung and Apple?
Back in 2012, Companies like Micromax used to make feature rich phones at a minimal price. We were not so astonished by their pricing as they were of cheap quality Bod shell and usage of cheaper Processors like Mediatek. But in 2015 the case is varied. More companies emerged with phones like Oneplus One, Asus Zenfone 2, Lenovo Vibe x2 etc with the same spec as that of Flagship Costly phones without any compromise in the specifications. Now these smartphones are compared directly against costly handsets like Galaxy S6.
The fact behind this simply lies in the strategy of these Giant companies. A recent report claims that the most costly device till date the Galaxy S6 Edge, by Samsung costs around 18k for Samsung to make. And is now being sold at 50 k. Lets take the case of Last year's Samsung Flagship, The Galaxy S5. It was launched at a price of 48k. Now just within an year after its launch it just costs you 22 k.a 60 % price cut. It is frustrating when you know that the phone that you bought an year ago has slashed in price drastically, and software updates are neglected as the phone grows old.As you know the 2012 flagship S3 has been thrown out from any Android updates recently. Thus they are forced to
buy new models.
So when Samsung manufactures a smartphone at 18 k and sells for 50 k, What is the reason behind this? Profits?? The answer is No. We used to see Ads and Promotions of these handsets more often in televisions and huge banners. Yes, There goes your valuable money.When a company invests in attractive ad campaigns, Those overheads (expenses ) are added up on the product pricing.thus making the price beefier. The Brand value also adds up. Which in usage doesnt matter to the user. It has been said by the One plus company CEO how they are able to sell their smartphones at much lower prices. The answer is simple and effective.
Most of the pricing of the smartphone is hiked mainly due to marketing overheads. Companies like One Plus and Asus markets their products on online. They are heavily marketed by advertisements and banners. They campaign people only through online sources, Thus reducing the costs and the lower brand value also reduces the pricing. The specs of smartphones by these companies can be compared with costly phones and you can find the same Qualcomm chipsets and Perhaps more camera quality. The One plus one is competing at Top 10 Smartphones in the world against 50k smartphones. <a href="http://techisinfinity.blogspot.in/2015/07/top-powerful-smartphones-chipset-war.html">Read our Article on Top 10 Fastest Smartphones in the world</a>
Now you are clear why you should consider those cheaper smartphones, as the cheapness is only on the pricing and not on the Performance and Quality.The Servicing and spares of these are much better and cheaper than those costly phones. Do Consider these phones before you spend money for those costly phones out there.And if you still do consider brand value, Go for last year flagship phone,like Galaxy S6, LG G3, Htc One M8, etc, So you wont lose money on a phone soon going to be diminished in its value.
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